Haymarket Financial Media4th Bangladesh Investment Summit, Asia | 26 April 2016, Hong Kong


City Bank
City Bank, established in 1983, is a first generation private commercial bank in Bangladesh. City Bank is considered as one of the best banks in terms of adopting global best practices by doing away with age-old traditional decentralized banking practices and culture. The bank, with 3500+ employees, is the best example of “bank transformation” this country has seen so far. Previously it used to follow traditional banking methods, but the bank has undergone massive restructuring in 2007 and has implemented centralized business model, serving its customers through four distinct business divisions namely Corporate & Investment Banking, Retail & SME Banking and Treasury a& Market Risks. The focus of the “transformation” project was also to improve the overall quality of assets; re-launch the brand anew; leverage the technology potential; improve the quality of product offerings and place much higher benchmarks for customer service. The bank has implemented several innovative initiatives to turn itself into a financial supermarket using modern technologies.

City Bank is a real time online bank having 112 branches which include a full-fledged Islamic Banking operation and more than 250 own ATMs spread across the country. The bank, in collaboration with American Express, has launched the prestigious American Express Credit Card in Bangladesh and is the sole caretaker of the brand overseeing all its local operations. In 2014, City Bank crossed a major milestone with 200,000 AMEX cards, making it the largest card issuer in the country with 27% market share along with the largest merchant distribution network (POS terminals) covering nearly 12,000 merchants. Since acquiring the Amex franchise in 2009, City Bank’s aggressive and tactically effective mix of marketing, sales and branding made it the fastest growing partner bank for AMEX globally. City Bank is also the first bank in Bangladesh to have issued Dual Currency Credit Card and it holds a principal membership of VISA and MasterCard franchises.

City Bank is the winner of ‘Best Bank in Bangladesh 2014 & 2015’ by Euromoney, ‘Best Commercial Bank in Bangladesh 2012, 2014 & 2015’’ by FinanceAsia and ‘Best Consumer Digital Bank in Bangladesh 2014 & 2015’ by Global Finance. In addition, the bank also named ‘Best Bank in Bangladesh 2015’ by Global Finance, ‘Strongest Bank in Bangladesh 2010’ by Asian Banker. It is a fully ISO 9001:2008 certified institution for its entire back end and technology operations. Recently the Bank became an IFC (International Finance Corporation) client, the fourth such bank from Bangladesh.

Of late, the Bank has launched Priority Banking services named ‘Citygem’ for its high net worth clients; a fully fledged Internet Banking platform named ‘Citytouch’; and the country’s first Business-to-Business (B2B) card payment solution. The vision of the bank is: “The Financial Supermarket with a Winning Culture Offering Enjoyable Experiences”. City Bank brand is already recognized as the “Most Reputed transforming institution in the country” and is poised to become the “Most Reputed Financial Institution Brand” soon. For more information please visit www.thecitybank.com.